Stop Leaving Tee Times
on the Table.
The AI-powered golf course management software that connects your tee sheet, weather forecasts, local events, and competitor pricing into one platform — automatically adjusting rates, filling slow days, and keeping golfers coming back.
Try it free for 30 days — cancel before day 30 and pay nothing.
+$282K
avg annual recovery
20–50x
ROI on subscription
30 days
to first proof point
Zero
manual email effort
The Challenge
Golf Courses Are Leaving $282,000 on the Table Every Year
Not because of bad management — because of missing infrastructure. The tools to fix these problems exist. They just haven't been connected until now.
Static pricing that ignores demand
Weekend tee times cost the same as a slow Tuesday. When conditions are perfect and demand is high, you're leaving money on every slot. When it's slow, you have no system to drop price and fill the round.
Slow days that go unfilled until it's too late
By the time a manager notices a half-empty Saturday, it's Thursday. The email goes out Friday morning. Most golfers already have plans. The slots go out unsold — every week.
Overstaffing on quiet days, understaffing on busy ones
Without a demand forecast, staffing is a guess. You pay 14 people to manage 60 rounds, and 9 people scramble through 180. Both cost money. Neither has to happen.
An email list full of golfers you never reach at the right moment
Most courses have 400–1,200 email addresses and no system to use them. Not triggered by weather. Not segmented by behavior. Not tied to booking data. It's the most underutilized asset on the property.
How It Works
One Platform for Golf Course Operations. Everything Connected.
FairwayFlow AI sits in the middle of your golf course operations — reading inputs, finding opportunities, and firing actions automatically. No manual effort. No missed windows.
Inputs
FairwayFlow AI
Reads all inputs in real time. Identifies opportunities. Fires actions automatically.
Outcomes
The Numbers
We Move 3 Metrics That Matter
Not vanity metrics. Not "engagement." Revenue metrics that your GM and ownership care about.
RevPATT Improvement
Revenue Per Available Tee Time
The core revenue efficiency metric for tee sheet operations. We move it by optimizing pricing and filling underutilized slots.
Tee Time Utilization Rate
Percentage of Available Slots Booked
More slots filled on slow days, weather windows captured, and email campaigns that fire before it's too late.
Labor Efficiency Ratio
Labor Cost as % of Revenue
Right-sized staffing based on demand forecasts — fewer bloated slow-day schedules and last-minute scrambles.
The ROI Case
The Math Is Hard to Ignore
Conservative estimates on a $1.5M public course.
vs. $599–$1,199/month FairwayFlow AI subscription — first 30 days free
20–50x ROI
Golf Course Management Platform Features
Built Around One Engine. Every Feature Feeds It.
Not a dashboard. A golf course revenue system. Each feature targets a specific leak in your operation and quantifies the fix.
Dynamic Pricing Engine
Adjusts tee time rates in real time using booking velocity, weather forecasts, local event intelligence, and competitor pricing — all feeding one engine, operating within your guardrails.
Weather + Event Intelligence
Real-time weather forecasts and local event data feed directly into the pricing engine. Forecast improving? Rates adjust up before bookings spike. Rain clearing? A targeted email fires and afternoon slots get repriced. Major event nearby? Demand window opens — FairwayFlow acts on it automatically.
Slow Day Alert + Promo Automation
Detects low-utilization windows 48–72 hours out and automatically fires a targeted campaign to the right customer segment — before it's too late to fill the round.
Email List Monetization
7 trigger-based campaigns, zero manual effort. Behavioral segmentation means every golfer gets the right message at the right time — tied directly to tee sheet intelligence.
Staffing Optimization Panel
Demand-based staffing recommendations delivered before the week begins. Stop overstaffing slow days and scrambling on busy ones. Labor cost goes down. Service quality goes up.
All 5 in one dashboard.
One login. One platform. Every revenue lever connected to real data and firing automatically.
Under the Hood
How the Pricing Engine Works
Four live data signals. One engine. Rates that respond to the real world — automatically.
Signal Inputs
FairwayFlow Dynamic Pricing Engine
All four signals feed one engine. It operates within your guardrails and adjusts rates automatically — no manual intervention needed.
Rates That Respond to the Real World
Automatically. Within your pricing bounds. 24/7.
Email Intelligence
Your Course Already Has the List.
We Make It Work.
Most courses sit on 400–1,200 email addresses and send a generic newsletter once a month. FairwayFlow turns that list into a precision revenue tool.
5 Behavioral Segments
Frequent Players
4+ rounds/month — loyalty offers and exclusive early-booking windows
Lapsed 60+
Haven't played in 60+ days — win-back campaigns with a reason to return
Weekend-Only
Only book Sat/Sun — midweek promotions to extend their season
Deal-Seekers
Respond to discount codes — price-sensitive messaging on slow days
High Spenders
Top 20% by revenue — premium experience upsells and VIP events
7 Trigger-Based Campaigns
Slow Day Fill
Fires when: Tee sheet < 50% @ 72hrs
Perfect Day Alert
Fires when: Weather score > 85 / forecast
Win-Back Sequence
Fires when: Lapsed 60+ days
Review + Rebook
Fires when: Post-round completion
Event Proximity Play
Fires when: Local event detected
Season Kickoff
Fires when: Seasonal trigger (monthly)
VIP Upsell
Fires when: High-spend customer activity
Zero manual effort — triggered by tee sheet intelligence
See It In Action
No one at Ridgewood Golf Club wrote
or sent this email manually.
Opportunity Detected
Saturday Underperformance Risk
Open tee times
11 slots
Current capacity
38%
Weather forecast
Sunny 74°F
Active players
412
Estimated Recovery
$480
if 75% of open slots fill at avg $58
Action Taken
Slow Day Fill campaign queued for Deal-Seekers + Lapsed 60+ segments — fires 8 AM Thursday.
Ridgewood Golf Club
to: members@ridgewood.com
Subject line
Saturday is wide open — come get it
Hey [First Name],
We've got 11 tee times still available this Saturday and the forecast is calling for sunny skies and 74°. That's a near-perfect round waiting to happen.
We're holding a few slots for members who book before Friday noon — use the link below to grab your spot before they're gone.
[Tee time selection + booking link]
Saturday → Book Your Round
Expires Friday at noon
Ridgewood Golf Club · 1 Club Drive · Manage preferences
FairwayFlow AI wrote, targeted, and sent this automatically.
How We Start
Your First 30 Days Are on Us
Connect FairwayFlow AI to your existing systems, watch it work, and decide when you're ready. You'll see real results before you ever see an invoice.
Phase 1
Week 1–2
You're Live
We connect to your tee sheet, pull in weather data, and configure your pricing and staffing baselines. Most courses are fully operational within 48 hours. No manual data entry. No long onboarding calls.
Phase 2
Week 2–3
Results You Can Point To
Dynamic pricing kicks in. Slow-day promotions fire automatically. Your team sees the dashboard for the first time — and usually has questions like "why weren't we doing this already?" Expect your first measurable revenue impact here.
Phase 3
Week 3–4
Your Proof Point
By now you have 30 days of real data: revenue recovered from slow periods, pricing adjustments made, upsells triggered. We'll walk you through exactly what FairwayFlow generated — then you decide whether to continue.
Cancel before day 30 and pay nothing:
Enter your card to secure your spot — you won't be charged for the first 30 days.
Cancel any time before day 30 with one click — no calls, no contracts, no invoices.
After your trial, choose the plan that fits your operation and subscribe on your terms.
Card required · Cancel before day 30 and pay nothing · hjones@fairwayflowai.com
Pricing
See What 30 Days Looks Like
for Your Course
FairwayFlow AI comes in two plans — Starter for independent and family-owned courses, Pro for multi-course operators and resorts that need deeper analytics. Both start with a full 30-day free trial. Complete access to every feature in your plan before a single dollar changes hands.
Starter
$599/mo
Free for 30 days · then $599/mo
Essential intelligence for one course.
- ✓ Live weather + 7-day forecast
- ✓ Revenue score & KPI dashboard
- ✓ 7-day rounds forecast
- ✓ Local event radar (25-mile radius)
- ✓ Basic staffing recommendations
Growth
$1,199/mo
Free for 30 days · then $1,199/mo
Full AI optimization suite.
- ✓ Everything in Starter
- ✓ Dynamic pricing engine
- ✓ F&B demand forecasting
- ✓ Staffing optimizer
- ✓ Daily email + social copy
- ✓ Revenue opportunity alerts
- ✓ Unlimited data refreshes
Card required to start. Cancel before day 30 and pay nothing.
The Honest Comparison
Why FairwayFlow AI —
The Golf Course Software Built for Revenue Operations
FairwayFlow is not a booking platform. It integrates with your existing booking platform — GolfNow, foreUP, EZLinks, and others — and doesn't replace it. You keep your current system and add the intelligence layer on top.
| Capability | MailChimp | Booking Platform | FairwayFlow AI |
|---|---|---|---|
| Operations-triggered campaigns | ✗ | ✗ | ✓ |
| Behavioral segmentation | Basic | ✗ | ✓ |
| Booking-attributed ROI tracking | ✗ | ✗ | ✓ |
| Dynamic pricing | ✗ | Manual | ✓ |
| Staffing recommendations | ✗ | ✗ | ✓ |
| Runs automatically | ✗ | ✗ | ✓ |
Free Resource
Get the Golf Course Revenue Playbook
7 strategies to add $50,000+ in annual revenue without adding staff or cutting rates. Used by courses that have stopped guessing and started optimizing.
No spam. Unsubscribe anytime.
“Every day you run on flat pricing and reactive promotions, you're leaving tee times behind that you can never get back.”
Connect in under an hour. Cancel any time before day 30 and pay nothing.
hjones@fairwayflowai.com · fairwayflowai.com